I am a creator. Since I was young, I loved the idea of making something, the idea of writing a book, the idea of designing a dress, the idea of making music. I was always caught up in the idea of blessing, but now that I’m older, I am not just an idea. I ideate, I conceptualize, I create, and I become. And all this started before I even know what I could be.

jnj

A lot of my youth was spent alone in my room with unsupervised internet access (yes, I know how bad that is lol). So my entire life is basically the internet, some of my first friends were made online and some of the first creations were through videos by my fellow creators. So, it was only logical for me to decide to go back to my roots; the internet.

beauty

nj

My route here hasn’t been linear, and given who I am, I doubt it will ever be. I spent 6 years in competitive scientific research, with a hard pivot into 2 humanities degrees in 5 years. And from the jump I knew I wanted to create, so create I did. For the last 4 years, I have uplifted various marketing teams in varying capacities. From asset management to content production, from influencer management to community building, I’ve pretty much done it all. And I’m not close to done.

nj

design

A sentence many have heard me say, “I want to go home” and every single person has asked me, “where is home?” that, I don’t quite know. I know home doesn’t have to be a place, but I knew I meant a place. And I have never felt more at home than scrolling through a new hyper niche community that fully gets me, and not at all like my friends in real life. For other social media professionals, this is a job. And yeah, this is a job for me, but I see every interaction I have online as a new bestie I get to share space with. Every tweet, every post,

every video is me speaking life into someone or something and I can bring that kind of life to

your brand.

desi